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Big data: The next frontier for innovation, competition, and productivity

  • Year: 2011
  • Author: McKinsey Global Institute
  • Editors: James Manyika, Michael Chui, Brad Brown, Jacques Bughin, Richard Dobbs, Charles Roxburgh, Angela Hung Byers

This report seeks to understand the state of digital data, how different domains can use large datasets to create value, the potential value across stakeholders, and the implications for the leaders of private sector companies and public sector organizations, as well as for policy makers. We have supplemented our analysis of big data as a whole with a detailed examination of five domains (health care in the United States, the public sector in Europe, retail in the United States, and manufacturing and personal location data globally). This research by no means represents the final word on big data; instead, we see it as a beginning. We fully anticipate that this is a story that will continue to evolve as technologies and techniques using big data develop and data, their uses, and their economic benefits grow (alongside associated challenges and risks).

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