Jane Adams is the principal of Jane Adams Communications a Sydney-based marketing consultancy specialising in food, wine, and regional and urban community development projects. Since 1998 Jane has pursued a vital personal interest in farmers’ markets, a significant driver of economic development and food marketing in regional Australia. She is the recipient of the Geoffrey Roberts Award (1997), an international fellowship that facilitated her research of American farmers’ markets. A catalyst of the growth of farmers’ markets across Australia and New Zealand, Jane has worked with community groups from Albany to Auckland to establish farmers’ markets in regional and urban centres. She currently chairs the Australian Farmers’ Markets Association.