body bg


Small business use of the Internet: Findings from Australian case studies

  • Year: 2015
  • Author: Simpson Poon and Paula M.C. Swatman
  • Country: Australia

Internet use among small businesses has recently become a popular topic for researchers in the fields of Information Systems and Entrepreneurship. In view of the media hype this topic has received over recent months, it is important for small businesses to learn from the experiences of early adopters of the Internet. In this paper we present the results of case study research involving twenty-three Australian small businesses which were early adopters of the Internet—and which are still users. We find that they are predominantly using the Internet as a communications medium and, to a lesser extent, as a document transfer and advertising channel. Management enthusiasm and perceived benefits seem to be the driving force for ongoing Internet use, although we discovered little or no integration between internal applications and Internet inter organisational functions. Our findings also point to the importance of entrepreneurship for successful Internet use.

Related Items

Wellbeing, resilience and liveability in rural and regional Australia: the 2015 Regional Wellbeing Survey

This report examines the results of the 2015 Regional Wellbeing Survey, focusing on wellbeing,...

The Economic Benefits of Native Shelter Belts Issue 3/2015

The protection of existing native vegetation and the planting of shelterbelts may provide a...

Our Region Our Future: Securing an economic future for Gippsland and Latrobe Valley

In December 2015, the Committee for Gippsland initiated a project to inform and drive a...

Share this with your friends

Footer Logo

Contact Us

Level 2, 53 Blackall Street
Barton ACT 2600
Telephone: 02 6260 3733
or email us