Drivers of regional agritourism and food tourism in Australia

Agritourism and food tourism have been a part of the rural and agricultural landscape in Australia for some time. Recently there have been more coordinated regional approaches to agritourism and food tourism as a strategy for growth and improving the resilience of individual businesses or rural communities. In this context, the Department of Agriculture, Fisheries and Forestry requested this study to improve understanding of the drivers and barriers to regional agritourism and food tourism in Australia.

'Regional agritourism and food tourism' refers to the act of going to a region to visit a working farm or other, farm or food-related business (including restaurants, markets, produce outlets and natural attractions) for enjoyment, education, or active participation in activities and events.