This mixed research is inspired by our desire to explain why rural women are cautious in their attitudes towards agricultural extension/education. Fifty-two women livestock farmers from Thessaly-Greece were randomly selected to participate in the study. Our results indicate that at one end of the spectrum women express a high willingness to participate in agricultural extension/education programmes, while at the other end this willingness is not translated into participation mainly because of women's perception that agricultural extension/education constitutes a male dominated area. Another key determinant restricting women's participation arises from their low familiarity with education and the unpleasant experiences they recall from school.