- Year: 2010
- Author: Braun, Patrice; McEachern, Steven
- Journal Name: Australasian Journal of Regional Studies, The
- Journal Number: Vol. 16, No. 1
- Country: Australia
- State/Region: Victoria
This paper presents the findings of two surveys conducted on behalf of BREAZE, a Renewable Energy and Zero Emissions community group in the Ballarat region. The research presented in this study was designed to identify the group's effectiveness in supporting its members to achieve zero emissions. Another objective of the research was to identify the knowledge and information needs of the broader Ballarat community in relation to climate change and sustainable behaviours. Survey findings indicate that both BREAZE and wider Ballarat community members are looking for means to reduce their barriers to adoption of pro-environmental choices. Key results also indicate that the Ballarat community has some desire and intention to change their behaviour. There was considerable interest and demand for high quality, clear, indepth information and working examples on which individuals can base their choices and purchase decisions. The paper concludes with a discussion on future actions to engage the wider community towards more sustainable behaviour.